About
Dado Solutions is a thought leadership and portfolio site focused on creative Salesforce architecture and implementation that actually fits — your systems, your teams, your customers.
This site shares thinking, patterns, and real-world experience across the Salesforce ecosystem — especially Sales, Marketing, Revenue, Service, and Data Clouds.
Behind the scenes, Dado is rooted in a simple idea:
Better systems lead to better outcomes. And better outcomes start with clarity and craft.
Bio
I’m Brent — a Salesforce consultant, architect, and solution designer who’s spent the last decade designing lead-to-cash and multi-cloud systems across industries.
My background spans marketing, software development, and enterprise transformation. I’ve launched global campaigns, led Salesforce orgs from startup to scale, and built processes that last.
But more than anything, I care about building systems that work — for the business, for the people using them, and for the customers they serve.
Outside of tech, I’m a full-time dad, husband, and amateur woodworker. I make sawdust and systems in equal measure.
My Approach: Clarity & Craft
Modern consulting isn’t about playing expert — it’s about delivering clarity and real results.
It’s about showing up with care, curiosity, and the capability to cut through complexity.
The modern consultant builds trust by doing what’s best for the client — not what’s best for the statement of work. They ask better questions. They design thoughtful solutions. They bring experience, creativity, and real problem-solving to the table — not buzzwords or binder decks.
We honor context. Every business, every team, every challenge is different. We don’t recycle cookie-cutter solutions. We listen, learn, and adapt.
We believe in:
Empathy and trust, not egos and theater
Craftsmanship and quality, not just “done”
Frictionless delivery, not unnecessary process
Clients’ success, and the ripple effect for their customers
The modern consultant is a builder. A listener. A partner.
And when they do their job right, they leave things better than they found them — with less friction, more insight, and lasting impact.
My expertise
Multi-Cloud & Integrated Thinking
I design and deliver integrated Salesforce solutions that span multiple clouds and connect front and back office systems — from Marketing to ERP — enabling true end-to-end digital transformation.
Credentials
I hold 21 Salesforce certifications — which is a fancy way of saying I spend a lot of time in orgs, in Trailhead, and under the hood. Along with probably needing another hobby.
Lead-to-Cash Enablement
No matter the industry I’ve served, one theme always comes up: how do we help sales teams sell smarter, faster, and better? I focus on designing Salesforce to support great outcomes from first touch to final invoice.
Why “Dado”?
Dado (pronounced day-doh) is a woodworking term: a groove cut into a board so another piece can slot perfectly into place. You’ll see it in shelves, cabinetry, and furniture built to last.
A perfect dado cut takes precision, expertise, and the right tools. When done right, it creates a strong joint that’s clean and functional.
That’s the spirit I bring to my work — craftsmanship, care, and the belief that great design connects things in a way that makes them stronger together.